Who is Amber?
Awarded a Top Female Executive for 2016. Top Performer in the Programmatic Marketing space for a Fortune Top 50 Company.
Originally in the event marketing space for the outdoor industry, Amber has transitioned to Tech Entertainment.
- Extensive experience working on Digital Creative production, Ad Ops, and Campaign Management teams.
- Works directly with Ad Tech and Ads Eng teams for creating UIs and new tools for overall Campaign Management efficiency.
- Managed digital Affiliate marketing and increased LTV by 20% within 3 months
“Be yourself. Everyone else is already taken.” – Oscar Wilde
What is Content Marketing?
Content Marketing as defined by ContentMarketingInstitute.com:
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
While Content Marketing is not a new idea, many experts have predicted that in 2013 it will be imperative for small businesses to focus on Content Marketing.
According to Roper Public Affairs, “80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions.”